With more travel and work-from-home restrictions lifted, trade shows are mounting a comeback. They key question: is your company prepared to put themselves out there?
For many businesses, participating in a trade show might seem like a daunting prospect. But knowing what to consider – and what to look out for – in the aftermath of the COVID-19 pandemic can give you a big advantage. We welcome you to use this page as a resource to help you successfully navigate the path forward and make the most out of a 2021 trade show return.
What You Need to Figure Out ASAP for an In-Person Trade Show
Between registration deadlines, booth dimensions and product display plans, there’s a lot you will need to consider – and reach a decision on – on a much faster timeline than usual.
When to Purchase, Rent or Go Hybrid With Your Exhibit
Just like weighing the options for a home to hang your hat or the wheels you need to get to work, there are tradeoffs when it comes to securing the elements of your booth.
It’s OK to Forget the Big Trade Show (as Long as There’s a Backup Plan)
Not confident the trade show will go on as planned or attract the right amount of leads to your booth? This might be a sign it’s time to take matters into your own hands.
Creating An Experience That’s Built to Last
Sure you can reach a bigger audience with virtual trade shows, but what you really need to know is how to make yours more relevant and appealing to your audience.